We reviewed 40 pricing changes at services firms last year. 31 were approved unanimously by the partners. 19 of those 31 had quietly reverted within 90 days. The model was never the problem. The handover was.
A sample month
What one 62-minute webinar turned into
A worked example for a fictional pricing consultancy. Every claim carries the timestamp it came from, the same way your review link would.
The source
62'
“Why pricing changes stall in the first 90 days”Northstar Advisory · client webinar · 2 speakers
Fri intakeSun review linkTue final files
Northstar AdvisoryGuide 01
The 90-day pricing stall, and the three decisions that end it.
A field guide for managing partners · 12 pages
The guide
Built around the one idea the speakers kept coming back to
The speakers spent 62 minutes circling one insight: pricing changes fail in the handover from partners to account teams, not in the spreadsheet. The guide is built on that, with the webinar's own examples as evidence.
- 1.Why the spreadsheet is never the problem
- 2.The handover gap
- 3.Decision one: who says the new price out loud
- 4.Decision two: what the first “no” may change
- 5.Decision three: the 90-day review nobody schedules
The LinkedIn posts
Two of the eight posts
Written in Maya's first person and cadence. Each one works on its own and points back to the guide.
A pricing change is not a number. It is a sentence somebody has to say to a client who liked the old number. If the partner who argued for the change has not written that sentence, the account team will improvise one. And improvised sentences discount. Before you announce a new rate internally, write the two paragraphs your account leads will actually say.
+ six more: two stories, two contrarian takes, one checklist, and one guide announcement.
The emails
Three short emails, one idea each
Email one delivers the guide. Email two develops the sharpest idea. Email three opens the commercial conversation. This is email two.
Most pricing changes we have watched fail were approved unanimously.
The partners agreed. The model worked. The deck was clear. Then, somewhere between the partner meeting and the first renewal conversation, the new price quietly became a “target” and the old price became the “floor”.
Nobody decided that. It happened because the account team was handed a number, not a reason. When the first client pushed back, the reason was not in the room.
In the guide we call this the handover gap. Page 7 has the template we use.
Maya
Open the guideThe landing-page copy
Labelled blocks, ready to place
Headline, intro, proof, form copy and button text. Delivered as a document with each block labelled, so whoever runs your website can place it without a briefing.
Headline
Your pricing change was approved. Here is why it will stall by day 90.
Subhead
A 12-page field guide for managing partners on the three decisions that keep a new price from quietly reverting.
Illustrative proof block
In a real delivery, client-supplied evidence would appear here and link back to its source.
Form
Work email · Firm size · Are you planning a rate change in the next six months?
CTA
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