Authority asset
Designed guide
An editorial 8–16 page PDF in your brand, built around one useful idea—not a transcript in disguise.
Three founding spots left
One expert session.
One month of content.
Send us a webinar, podcast, workshop, or keynote. Two days later your editor sends back a designed guide, eight LinkedIn posts with visuals, a carousel, short motion clips, three emails and landing-page copy, in your voice and your brand, ready for one round of review.
No sales call, no prompt writing. Your first campaign comes before you pay.
Built for
Fractional CFO firms, exit and M&A advisors, and other expert-led firms that already run a podcast, webinars or workshops, and have nobody whose job it is to turn them into content.
How a recording becomes a month of content
We listen to the whole recording, pull out the ideas worth publishing, write everything, apply your brand and send finished files. Every claim stays tied to the minute it was said.
- 1.
Share the source
Send one webinar, podcast, workshop, keynote, or recorded interview, plus your website and commercial context.
- 2.
We find the argument
Your editor listens to the whole recording and chooses the one idea strong enough to carry a useful campaign.
- 3.
We make the month
Writing, source checks, brand application, layout, and quality control happen as one managed workflow.
- 4.
Review once, publish
You receive one review link. We apply one consolidated revision and deliver finished files.
What you get each month
A month of content, all from the same hour of talking
Words, visuals and video share one argument, one voice and one design, so it reads like a campaign rather than a pile of posts. Read a sample month →
Distribution
Eight LinkedIn posts
Hooks, arguments and source-backed insights in your voice, each with its own designed visual.
Feed format
LinkedIn carousel
The guide’s argument as a swipeable document post, ready to upload.
Motion
Short video clips
Animated clips of your key figure and strongest line. Send the video file and we also cut captioned clips of the speaker.
Editorial judgement
Editorial brief
The three strongest ideas in your recording, why we chose the angle, and what we left out on purpose.
Planning
30-day publishing plan
When each piece goes out, week by week, with a calendar file that adds everything in one click.
Back-catalogue map
Pipeline
Your back catalogue, mapped
When you join, we rank the five past episodes that would make the strongest guides, so the coming months are already planned.
3-email sequence
Nurture
Three emails
A concise sequence that delivers value, develops the argument, and opens a conversation.
Copy blocks
Conversion
Landing page copy
Headline, positioning, proof, form copy, and CTA, clearly labelled for your website.
Andreas, editorThe same person every month
Why not just use ChatGPT?
You could, and you would get drafts. We use AI for transcription, extraction, and first passes too. The difference is that one editor reads all of it, checks every claim, fixes the argument, and signs off before you see anything. Your job is to approve, not to manage.
Your voice, remembered
Your approved material and review decisions become a reusable editorial profile.
Every claim traceable
Quotes and factual claims point back to a source timestamp for fast, confident review.
Finished, not drafted
You receive designed, checked, publish-ready files instead of text to assemble yourself.
One person owns quality
Automation does the heavy lifting; the same editor remains accountable for the final standard.
A note from the founder
I started Afterword because I kept watching small firms give a genuinely good hour of talk to forty people, and then never use it again. The recording sat in a folder. The insight went nowhere.
This is a small service on purpose. I take a few clients, read every word before it goes out, and would rather turn down a project than hand over something I would not publish myself.
Andreas HögbergFounder and editor, AfterwordFounding membership
One plan, one price, no open-ended retainer
One recording a month. The scope is fixed, so there are no hours to track and nothing to negotiate. Anything outside it is quoted before we start.
Your first campaign before you pay
We build it from an episode or webinar you have already recorded. If you would publish it, your membership starts. If not, you owe nothing.
Why there are no client logos here
Afterword is new, and client work is never published. We are taking three founding members, who get the founder's full attention, a rate that stays fixed while they stay, and a real say in how the service develops.
Additional source asset+$950
Publishing and integrationsQuoted
Afterword MonthlyFounding member rate$1,500/ month
- One source recording, up to 75 minutes
- One designed 8–16 page guide
- Eight LinkedIn posts, each with a visual
- One LinkedIn carousel
- Motion clips, plus captioned speaker clips from video
- An editorial brief and a 30-day publishing plan
- Three nurture emails
- One landing-page copy package
- Brand, source, and layout quality checks
- One consolidated revision round
- A map of your back catalogue when you join
First campaign before you pay · review link within 48 hours of complete intake.
Before you apply
Questions we get asked
Do we need a sales call?
No. Apply with a source link and your commercial context. We reply by email with the campaign direction and build your first campaign. If you would publish it, you start the membership by card, without a meeting.
What counts as a source asset?
A recorded webinar, podcast, workshop, keynote, interview, or presentation with enough original expertise to develop a useful point of view.
Does AI write everything?
Automation handles transcription, extraction, first drafts, consistency checks, and production. Your editor remains responsible for the narrative, factual flags, and final quality.
Do you make video?
Yes. Every month includes short animated clips of your key figure and strongest line, in your brand and sized for LinkedIn. If you send the video or audio file, we also cut captioned clips of the speaker, with every quote checked against the recording.
Can you match our brand?
Yes. We establish a reusable profile from your website, brand files, approved examples, tone, and the decisions you make during review.
What if we don't like the first campaign?
Then you don't pay. Your first campaign is built from a recording you already have, before any payment. If you would publish it, the membership starts; if not, we part ways and you owe nothing.
Is this a long-term contract?
No. It is a monthly service. The deliberately fixed scope makes it easy to continue when it is useful and stop when it is not.
Send us a recording and we'll tell you what we'd make of it
A public link and your website are enough. Within a day you get an email with the guide we would build from it and a straight answer on fit.
Start without a sales call